Communications Advisor &
Content Strategy Educator

Making it easy to plan and create content that drives engaging customer journeys for your website and other digital platforms.

Head shot of Bailey Lewis in her home office.

Hi, I’m Bailey Lewis!

For 15+ years, I’ve been helping organizations, teams, and individual glide through the process of planning and creating content that drives engaging customer journeys on websites and digital platforms.

My proven approach is centered around harnessing the power of your most under-utilized business tool—your words.

My Philosophy & Expertise
 

When you work with me, you will:

✓ Strengthen Communications—
On-Screen and Offline

Understand and be understood by customers for increased engagement and conversions for your business online, while improving clarity and buy-in among team members and stakeholders.

✓ Drive People To Act

Content isn’t something people read, it’s something people do. Guide customers to the end of their buying journey seamlessly to that final action: purchase, pay, register, apply, or the conversion that aligns with your goals.

✓ Reduce Risk and Rework in Creation Processes

Use your content as the blueprint that outlines the best path forward as it relates to your specific audience, with none of the wasted work and sub-optimal decision-making that often comes with other planning and creation approaches.

✓ Proceed with Confidence

Swap headaches for fist bumps knowing you have a proven approach and clear path forward that empowers you to make informed decisions and carry out your strategy with certainty.

✓ Prepare for the Future of Digital

Create human experiences that stand the test of time and trends, allowing you to remain relevant and competitive amidst emerging technology and evolving customer expectations for doing business with your brand.

✓ Become the Gold Standard in Your Field

Glide through communications questions and challenges while building stronger customer relationships, standing out amongst competitors, and establishing yourself as an intentional, compassionate, forward-thinking leader in your market.

What we can achieve together:

Areas of focus for business communicators and communications professionals looking to build or enhance gold standard websites and other digital platforms—and/or—wanting to develop their own professional skills and careers.

Audience Research

Deeply understand your audience so you can be deeply understood by them in return. Targeted research and actionable insights lead to easier customer journeys, stronger relationships, and more conversions.

Action Planning

A clear road map aligns your goals with your audience insights, prioritizes decisions and enhancements to ensure implementation of the steps that will drive engagement, and gets everyone involved on the same page.

Structure & Organization

A custom site map and content mapping flow optimizes your user friendliness, helping your customers find exactly what they need to complete their desired actions and give you their business.

Content Blueprints

Clients call this part of my approach “revolutionary” for their business. We’ll use your content to shape the foundation of the customer journey—in flow charts, wireframes, prototypes, mockups, and wherever you define your digital platform’s experience.

Collaborative Creation

Real-time, hands-on guidance to bring your content and communications to life for optimal engagement and effectiveness, and always based on strong strategy and planning to ensure successful outcomes that align with your goals.

Strategic Storytelling

Discussions to choose specific words and then use them according to the principles of human brain behavior for your content to resonate strongly with your audience and drive them to the action you want them to take.

Corporate Presentations & Workshops

Inspiring, interactive, “non-presentation” keynotes and sessions that give audiences the tactics and confidence they’re looking for to remain competitive and take their skills to the next level.

Special Tactical Guidance

Including:

Simplifying Complex Topics
Digital Accessibility Compliance
Team Workflow Improvement
Repurposing Frameworks
Extended Discovery: Analytics, Goal Setting
Content Software & Tools
Content Guidelines & Governance

Sound like what you need?
Let’s see if we’re meant to be!

Our process will start with a 30-minute fit call to talk about your vision, scope, goals, and questions.

From there, I’ll make a service recommendation to fit your needs and, if it’s a fit, send next steps to book our session(s) together!

For professional development services like the membership and on-demand lessons, you may join or purchase without a fit call. :)

This link goes to my Calendly for ease of scheduling.

If you’d like to schedule via email, please go to Request Services.

Please note, if you use my Calendly link to try to book a sales call for your product or service, I will decline the invitation.

Your words shape your world.
What reality do you want to create?

For organizations, teams, stakeholders, and professionals looking to build or enhance a customer journey for your website or other digital platform—and/or wanting to advance your professional skills and career.

Services

Designed for Individuals

On-Demand Lessons: $25 each {{coming soon!}}
Digestible, tactical 10-minute video lessons with actionable frameworks to enhance your customer journey and build your professional content skills.

Learning Community Membership: $75 per month
Build new competitive content skills alongside like-minded professionals in a supportive and fun membership environment.

Designed for Individuals and Organizations

111 Advising Sessions: $250
One hour, one-on-one to work through a question or challenge.

Designed for Organizations

Corporate Training: Classes, Presentations, Workshops: Starts at $3,000
Inspire and activate your team, group, or attendees to harness the power of words to shape incredible customer journeys, your business results, and the very world around you.
Speaker Booking: For ticketed conferences & events

VIP Executive Planning Sessions: $5,000 for VIP Day | $15,000 for VIP Week
Day-long or week-long action planning sessions for one to two stakeholders, custom advising to ensure your efforts will lead to an effective customer journey for your website or digital platform.

Team Strategy Sessions: $10,000 for Strategy Day | $20,000 for Strategy Week
Day-long or week-long action sessions for the whole team, custom advising to help your team make significant progress on aligned and strategic steps toward an effective customer journey for your website or digital platform.

Wanting a service not listed above?
Custom service packages start at $20,000, custom pricing

Get your personalized service recommendation.
Schedule a fit call with Bailey!

Our process will start with a 30-minute fit call to talk about your vision, scope, goals, and questions.

From there, I’ll make a service recommendation to fit your needs and, if it’s a fit, send next steps to book our session(s) together!

This link goes to my Calendly for ease of scheduling.

If you’d like to schedule via email, please go to Request Services.

Please note, if you use my Calendly link to try to book a sales call for your product or service, I will decline the invitation.

Teaser of the 100 content ideas list document with text that says 100+ Content Ideas - Bailey's Master List with monthly updates. Shake up your content. Grab an idea and run with it. Shows three ideas in the preview - milestones, flyers, comparisons.

Never run out of ideas again.

Get instant insider access to 100+ Content Ideas.

Now you can have on-demand access to my master list of content ideas, the same ones I curate for myself, my members, and my clients.

Updated monthly with real-world, proven content concepts and delivered as a Google document link for easy access to your next big inspiration.

$7 per month, pause or cancel any time.

High Praise from Clients

  • Head shot of Melissa S

    "If you're seeking a digital and team communications expert who will inspire and educate beyond expectation, look no further than Bailey."

    “Bailey is an exceptional expert, educator, and speaker who has been instrumental in moving the needle on many mission-critical projects for the University of South Carolina. Not only that, her ability to train teams on her mindset and approach has been invaluable for us to keep progressing as a leader in the higher education field. We couldn’t have done what we did without her.

    If you’re seeking a digital and team communications expert who will inspire and educate beyond expectation, look no further than Bailey. Not only is she deeply knowledgeable, but she’s also a pleasure to work with. I highly recommend her for any project you have in mind.”

    —Melissa S, Director of Strategic Projects, University of South Carolina

  • Headshot of Nick H

    "I would highly recommend Bailey to anyone in need of a skilled content strategist who can help take their business to the next level."

    “Bailey has demonstrated a deep understanding of our values and goals over the years. Her approach to content strategy is not only effective but also creative, ensuring that your message is communicated in a clear and engaging way.

    One of the things that impressed us most about working with Bailey was the level of dedication and professionalism that was consistently shown throughout our projects. Bailey is an excellent communicator, always responsive to any questions or concerns that arose.

    Overall, Bailey's work has been nothing short of exceptional. I would highly recommend her to anyone in need of a skilled and experienced content strategist who can help take their business to the next level.”

    —Nick H, Senior Web Producer, Lexington Medical Center

  • “I sincerely cringe when I think about the content choices I made before meeting Bailey Lewis. For me, as a developer and designer, words were almost always an afterthought. I learned so much from Bailey and you will too!”

    —Bekah R, Senior UX Developer & Designer, truematter

  • “Bailey, I ❤️ your teaching style. I'm sure you've already heard that a bunch, but you are clear, concise, entertaining... I laughed a lot during Lesson 1 of the Words First Course & Community—totally enjoyable. I got to the end of the lesson and thought, ‘Wow, that was WAY better than any webinar or podcast I've been on in years... and I actually felt like I learned something!’”

    — Amanda C, Marketing Director, Reinvestment Partners

  • “The Words First approach to digital content and process is revolutionary. Why isn’t everybody doing it this way? And having a roadmap in the form of content strategy makes design and development phases so much easier. It brings the fun back!"

    Bryce B, Design + Development Lead, The Bigger Design

  • “We LOVED the feedback from our Words First Content Strategy expert review.”

    —Davis L, Vice President, CADMore

  • “How did I learn content strategy? Enter Bailey Lewis. Bailey is an amazing content strategist and taught me so many invaluable lessons about how to talk clearly, concisely, and like a HUMAN online.”

    —Isabelle C, Social Media Manager, ConstructConnect

  • “Bailey is making a real difference for us.”

    — Anne M, CEO, Carroll Emmott Foundation

  • “Bailey and the Words First Team are world class content strategists. We try to integrate their talents into every client project we can.”

    — Greg H, Founder & Project Lead, Period Three

  • “Working with Bailey at Words First was a great experience. We partnered up on a large content heavy project that required a level of project leadership as well as eye for detail when it came to execution. She (and her team) delivered flawlessly on the proposed approach and stuck with it all the way through (even when things got tricky on the project). You can trust her and her team to deliver when and how you need it.”

    — Gene C, Principal, Period Three

  • “Part of being a creator is communicating your ideas and stories to your readers. When you come to the realization that you need to learn how to grow as a communicator, Bailey Lewis is the best. I can’t recommend her enough.”

    —Kris B, Senior UX Product Designer, truematter

  • “Not only was Bailey a pleasure to work with, she taught me so much about effective digital content in just a few weeks. As a writer, her words first approach is refreshing. And it helps me have more confidence in my work. I’ve been able to take what I’ve learned from Bailey and apply it to other projects.”

    —Ben Culbreth, Founder, Culbreth Copywriting

  • "The first thing I thought when I met Bailey was, ‘Dang, this lady knows her stuff." While I believe in specialization, so much of what I do as a copywriter/content creator is informed by and works best with a solid content strategy. The more I know about tangential processes in marketing, the better I can serve my clients and eventually take over the world, reducing my competitors to dust."

    —Sara R, Founder, Lessons in Concrete

  • “Content strategy is essential for effective communication, engagement, and relationship building. Bailey and her Words First Course & Community are bringing together real world experiences and like-minded professionals to support each other in this critical work every day.”

    —Amanda C, Marketing Director, Reinvestment Partners

  • “After being an accomplished writer, editor and designer in newspapers for many years, I am looking to expand my skill set. My hope with joining Words First is to benefit from the knowledge of experienced industry experts and become a more well-rounded content provider.”

    —Jared M, Editor & Designer, McClatchy

  • “Bailey truly is the content QUEEN!”

    —Event Organizer Team, International Association of Business Communicators

  • Digital content strategy is something that is so essential, yet not deeply and broadly understood by product teams (even at a company as progressive as we are at Google!) I appreciate the efforts Bailey puts forward to educate and elevate the level of stakeholder understanding and appreciation for the field.”

    —Google Attendee, UXPA International

  • “Walking away from Bailey’s workshop set everyone up for success. She was able to do that for our team and for that we are greatly appreciative. I hope we make her proud!!”

    Kim C, Administrative Executive Assistant, United States Senate Staff

  • “The feedback from the attendees was amazing—we all loved Bailey’s presentations! On the top of it all, she was a real delight to work with.”

    —Event Organizer, Booking Manager Summit

  • Head shot of Laurie B

    "I always love working with Bailey, and I recommend her to anyone who is seeking a digital communications speaker, educator, and partner to work with her as well."

    “Bailey’s expertise in digital and team communications has helped the university so much through the many projects we’ve worked on together. She’s taught teams across the university her approach to consistent, effective user experience content strategy and digital communications, which has been indispensable to projects like our multi-year website redesign, self-service communications training creation, and the development of our systemwide digital accessibility program.

    I always love working with Bailey, and I recommend anyone who is seeking a digital communications speaker, educator, and partner to work with her as well.”

    —Laurie B, Associate Director of Digital Strategy, University of South Carolina

Ready to become the best communicator and digital content pro on the block?