Content Camp 2024

A week-long lunchtime virtual camp experience for professionals in content and communications to connect, create, and enhance digital skills.

Presented by Content for the People, events by Words First

August 12 - 16, 2024 | noon - 1:30 daily

Live online! Join in with communicators from all over the globe
90-minute interactive sessions with group discussions, activities, and collaborations covering a different content theme each day

Text says Welcome to Content Camp with a camp signpost illustration that says Learn Create Connect. August 12 - 16, 2024. wordsfirstcontent.com Words First log

Want to grow your skills while connecting with people like you?
Come to Content Camp!

  • Learn new, future-ready content skills and strategies

  • Connect with fellow professionals over relevant content activities and creation projects

  • Grow a well-rounded and expanded digital skill set for your content and comms work over lunch all week

  • Come away with tools, tactics, stories, and connections to inspire and advance your work and career long after camp is over

Pay $7 to skip to the front of the registration line today, then auto-pay the rest the week before camp!

Who attends Content Camp?

Business communicators, communications professionals, content practitioners, and anyone who touches digital content for their business or organization—this week is designed for you!

Just a few of the titles events attendees represent:

Content Creator | Content Writer | Content Strategist | Content Producer | Content Marketer | Marketing Manager | Marketing Director | Marketing Coordinator | Public Relations Professional | Media Specialist | Communications Manager | Communications Coordinator | Creative Director | Public Information Officer | Freelance Writer | Freelance Designer | Creative Director | Public Information Officer | Chief Communications Officer | Chief Marketing Officer | CEO | Principal | Business Owner

No matter your role, industry, organization size, or career level: There’s so much new waiting for you to explore and discover at Content Camp!

Meet Your Camp Host & Instructor,
Bailey Lewis

Hi! I’m a content strategy educator with 15+ years of expertise in UX, digital storytelling, and communications leadership.

I’m widely known for my approach that puts people and content first to drive optimal business outcomes.

I’ve been featured on stages and in publications for: Adobe, the United States Senate, World Usability Day, International Booking Manager Summit, and the CMO, just to name a few!

I draw on 1,000+ of my own clients’ case studies across industries, scenarios, projects, and success stories to teach new skills and strategies to drive business online and keep you future-ready in the digital world.

I’m out to help fellow communicators like you everywhere advance your career and stay future-ready through a well-rounded and expanded digital skill set.

Read more: my philosophy, approach, and expertise

I can’t wait to see you at Content Camp!

Camp Registration


VIP Pre-Sale Registration
Now Open!

Pay $7 today to get on the VIP Pre-Sale list and auto-pay the rest the week before camp starts!

Secure your spot today with VIP Pre-Sale!

✓ Guaranteed registration before seats open to the general public (limited spots available!)

✓ An exclusive Content Camp goodie bag delivered to your door, packed with surprises and supplies

✓ Get exclusive future discounts on events & classes

Don’t dawdle! Seats are limited and this is a limited time offer.

*Only full-week registration is available for VIP Pre-Sale. Day passes can be purchased during general registration, if seats are still available.

Pricing & Ticket Options

$120 for the week

Includes:
5 days of lunchtime camp sessions

Lesson recordings available the week of camp

Interactive exploration & learning activities

Exclusive frameworks, tools, and exercises

Daily networking with fellow communicators

Knowledge sharing with cross-industry professionals

Camp activity sheets

Camper’s content strategy guide

Daily camp supplies

+More fun camp surprises!

Day Pass: $30 per day

Register only for the day(s) you’re available or the themes you’re interested in.

(Will open during general registration in July if spots remain after VIP Pre-Sale ends)

Optional In-Person Showcase Add-On: $50

Campers who are in Columbia, South Carolina on the Friday evening of camp week—August 16—come out to a local watering hole to swap favorite memories, enjoy a camp-y happy hour, and see the back of each others’ heads.

4-6pm Friday August 16,
downtown Columbia, SC

Light refreshments in the form of appetizers and drinks are included in your ticket price.

*Only available to registrants who have attended at least one day of Content Camp.

**Words First Membership members get an extra 20% off any and all registration tiers

Get 20% off your week-long registration when you attend the free Camp Preview live on July 11!

Camp Calendar

Each day we’ll cover a different future-facing content theme for new skills and strategies to drive business results, advance your work, and take your career up, up, and awayyyyyy

Monday: Science Day

Customer Brain Behavior Online
{{create your own content experiment!}}

  • Did you know there are scientific principles behind your content engagement? You'll explore the top brain science behind the content that soars and the content that flops, then create an experiment to try out on your fellow campers and colleagues!

Tuesday: Arts Day

Repurposing with a Storytelling Twist
{{generate ideas for 3+ new pieces of content on any digital platform!}}

  • Content creation can be way less time-consuming and feel 100% more creative without taking all of your imaginative energy. You'll explore a fun and easy new way to repurpose your content to generate multiple ideas from content you've already created. And you'll leave camp this day with three new ideas already in hand to create!

Wednesday: Impact Day

Audience Research for Communicators
{{draft your own mini research plan!}}

  • Audience research is an instant amp-up to how compelling and relevant your content is to customers and stakeholders, and it doesn't have to take months and a huge budget to make an impact. You'll explore the basics of conducting research for communications benefit. Then, you'll design a simple, effective research method that can be done with just 5 (yep, five!) audience members and zero budget.

Thursday: Citizenship Day

Digital Accessibility in Content Creation
{{complete a mini guide for your own content!}}

  • More than 1 in 4 adults in the United States have some form of disability, and most digital platforms do NOT support their experience online. You can be the brand and content creator who supports a better experience for this huge, under-recognized audience by understanding digital accessibility guidelines. You'll explore how content professionals can incorporate accessibility into their planning and creation process, then outline a few rules for your specific content to take back to the desk with you!

Friday: Robots Day + Talent Show

AI Robots and Your Content
{{engineer and share a content prompt based on your favorite day of camp!}}

&&& optional, extra cost
In-Person Showcase Evening 4-6pm
Those in Columbia, SC meet back up for a camp-y happy hour to connect, share favorite moments from camp, and see the back of each others’ heads

  • We wouldn't be future-facing communicators without a day focused on artificial intelligence in our content. You'll explore the ethics and responsibility of using robots for communications and content, then comes the fun part—creating and sharing helpful, unexpected AI prompts that remove drudge work and help streamline your thinking.

VIP Pre-Sale Registration is Open!

Don’t delay! Save your spot on the list today!

Get priority registration at the front of the line, before sales open to the general public.
Receive a special VIP goodie bag in the mail full of camp supplies and surprises!
Take advantage of exclusive discount on future events and classes.

Pay $7 to secure your spot on the VIP Pre-Sale list,
then auto-pay the rest the week before camp starts.

Don’t delay—space is limited and this offer only lasts for a short time before regular registration opens!

High praise from communicators like you

  • "This was an hour well spent that gave us a guide that we can complete and use to generate good content that can engage our audience. I trust Bailey to lead us in the right direction, help us streamline our content process, and generate meaningful social media posts that will help our audience look forward to our posts."

    Charly P.

  • "Bailey kicks butt. All the time. Every day. :D This session was power-packed! Bailey walked us through a super-simple, yet very impactful, guide for social media content strategy. Despite my blatant dislike for social media, I attended this event knowing I'd learn valuable things from Bailey. And I wasn't disappointed! :)"

    Anonymous Survey Response

  • "I found this session extremely informative and easy to understand. I LOVED the template and thought it was easy to use and super helpful for someone who is struggling to generate content ideas and ensure the content is connecting back to the overarching strategy."

    Anonymous SurveyResponse

  • "I never really thought about how the energy I approach a project with can impact its outcome. Yet, after reflection, it clearly shows in the product that is created. I will be mindful of what emotions I bring forward and work with more intention."

    Anonymous Survey Response

  • "Thank you for all you're doing for communicators!"

    Anonymous Survey Response

  • “Bailey’s keynote was the most comprehensive presentation on AI and communications I’ve seen.”

    Attendee, Carolinas Healthcare Public Relations and Marketing Society Annual Conference

  • “Digital content strategy is something that is so essential, yet not deeply and broadly understood by product teams (even at a company as progressive as we are at Google!) I appreciate the efforts Bailey puts forward to educate and elevate the level of stakeholder understanding and appreciation for the field.”

    Attendee, UXPA International Conference

  • “Walking away from Bailey’s workshop set everyone up for success. She was able to do that for our team and for that we are greatly appreciative. I hope we make her proud!!”

    Attendee, Strategic Storytelling Workshop for United States Senate Staff

  • “I’d never thought about our content like that before!”

    Attendee, Booking Manager Summit International

  • “Bailey truly is the content QUEEN.”

    Event Organizers, IABC/SC Annual Conference

  • "Y'all made this monster topic approachable, human, and fun -- thank you!"

    Anonymous Survey Response

  • "When you get the opportunity to be creative with other creatives, inspiration pops up everywhere! I liked being able to take something simple and seemingly unrelated to my work and use it in a practical and original way. I also liked that we had time and space to think and that our facilitators participated in the activities alongside us."

    Anonymous Survey Resonse

Now, who packed the marshmallows?

We’ll see you at Content Camp!

Head shot of Bailey Lewis in her home office

Bailey Lewis
Content Strategy Educator & Founder
Words First, Content for the People

Empty head shot circle that says Your Face Here

We’ll ask permission to add you to this list when you register!

Check back to see more fellow campers here and meet them before camp starts!

Here’s that registration link one more time ;)