Get Your Content Compass

8 questions for you to gauge your needs for optimizing audience understanding, team processes, digital and content strategies, and performance while balancing human-centric experiences with business impact online.

The self-evaluation tool that pinpoints where you’re at with your human-centric digital approach, and where you can go from here.

Use your Content Compass to…

Process and collect your thoughts in a structured, guided format.
Get your team and your leadership on the same page.
Prepare for a fit call to discuss digital strategy and content advising services.

Download Your Content Compass

Your questionnaire will be delivered as an editable Google doc for download and via email at the address you enter below.

Your Content Compass is your own—Words First cannot see your answers after you download your copy unless you choose to schedule a fit call where you’ll share your responses.

Your Name

First Name

Last Name

Organization Name

Role

Industry

Consent to receive emails from Words First

Words First will email you the link to download your Content Compass and you will be added to the Words First Publication list to receive additional insights and resources. Unsubscribe at any time.

Yes, I give Words First permission to email me

Hi I’m Words First founder and digital strategy advisor, Bailey Lewis!

For more than 15 years, I've been championing a more human approach to the digital world.

My mission? To help organizations and digital leaders create compassionate, strategic experiences that resonate deeply with their audiences while driving business success—all through the untapped power of your content.

My unique "Words First" methodology places clear, empathetic interactions at the heart of every digital initiative. This approach has transformed how my clients—including Fortune 500 companies and other renowned organizations—connect with people online.

I’m here to help you make your corner of the digital world a better, more human place to be for everyone involved.

Your words shape your world. What kind of reality do you want to create?

When you work with me, you will:

✓ Cultivate Meaningful Online Engagement

Understand and be understood by audiences beyond the data for enhanced business online, balancing empathy and compassion with your business goals and expectations.

✓ Inspire Action with Supportive, Strategic Decision-Making

Content isn’t something people read, it’s something people do. Guide customers to the end of their buying journey seamlessly to that final action: purchase, pay, register, apply, or the conversion that aligns with your project goals.

✓ Make Digital Processes More Human

Use your content as the blueprint that outlines the best path forward as it relates to your specific audience, with none of the wasted work and sub-optimal decision-making that often comes with other planning and creation approaches.

✓ Proceed with Confidence

Transform uncertainty into assurance with a proven, empathetic approach that empowers you and your team to make informed decisions while carrying out your content strategy with zero guesswork.

✓ Future-Proof Your Digital Landscape

Create human experiences that stand the test of time and trends, allowing you to remain relevant and competitive amidst emerging technologies and individuals’ evolving expectations for doing business with your brand online.

✓ Become the Gold Standard in Your Field

Navigate content challenges with ease while building stronger relationships, distinguishing yourself from competitors, and establishing your brand as an intentional, compassionate, and forward-thinking leader in your market.

Services

Digital Strategy Advising

Collaborative, progress-focused sessions that empower leadership, teams, and individuals to create more human-centric digital content. We'll work together to balance empathy with business goals, ensuring your content resonates deeply with your audience.

Training & Education

Custom, hands-on trainings and programs designed to nurture your team's ability to create compassionate, strategic content. Your training services adapt to your organization's unique needs, structure, and goals, fostering a more empathetic organizational approach to digital decision-making.

Keynote & Corporate Event Speaking

Interactive "un-presentations" that explore the power of compassionate content as the heart of your digital strategy practices. Inspire your attendees with an exploration of tactical possibilities for creating a more human digital world and more impactful business online.

The Words First Membership

A supportive and fun space for individuals who care about creating more compassionate, human-centered content strategy to connect, learn, and share knowledge with peers across roles and industries.

Membership includes:

Access to topical trainings and classes to improve your content’s impact
Engaging discussions in members-only Slack channels
A wealth of resources to support your growth as a compassionate, strategic content professional

Join today to become a leader in human-centered digital content!

All about your membership

High Praise from Clients

"If you're seeking a digital and team communications expert who will inspire and educate beyond expectation, look no further than Bailey."

“Bailey is an exceptional expert, educator, and speaker who has been instrumental in moving the needle on many mission-critical projects for the University of South Carolina. Not only that, her ability to train teams on her mindset and approach has been invaluable for us to keep progressing as a leader in the higher education field. We couldn’t have done what we did without her.
If you’re seeking a digital and team communications expert who will inspire and educate beyond expectation, look no further than Bailey. Not only is she deeply knowledgeable, but she’s also a pleasure to work with. I highly recommend her for any project you have in mind.”
—Melissa S, Director of Strategic Projects, University of South Carolina
"I would highly recommend Bailey to anyone in need of a skilled content strategist who can help take their business to the next level."

“Bailey has demonstrated a deep understanding of our values and goals over the years. Her approach to content strategy is not only effective but also creative, ensuring that your message is communicated in a clear and engaging way.
One of the things that impressed us most about working with Bailey was the level of dedication and professionalism that was consistently shown throughout our projects. Bailey is an excellent communicator, always responsive to any questions or concerns that arose.
Overall, Bailey's work has been nothing short of exceptional. I would highly recommend her to anyone in need of a skilled and experienced content strategist who can help take their business to the next level.”
—Nick H, Senior Web Producer, Lexington Medical Center
“I sincerely cringe when I think about the content choices I made before meeting Bailey Lewis. For me, as a developer and designer, words were almost always an afterthought. I learned so much from Bailey and you will too!”

—Bekah R, Senior UX Developer & Designer, truematter
“Bailey, I ❤️ your teaching style. I'm sure you've already heard that a bunch, but you are clear, concise, entertaining... I laughed a lot during Lesson 1 of the Words First Course & Community—totally enjoyable. I got to the end of the lesson and thought, ‘Wow, that was WAY better than any webinar or podcast I've been on in years... and I actually felt like I learned something!’”

— Amanda C, Marketing Director, Reinvestment Partners
“The Words First approach to digital content and process is revolutionary. Why isn’t everybody doing it this way? And having a roadmap in the form of content strategy makes design and development phases so much easier. It brings the fun back!"

Bryce B, Design + Development Lead, The Bigger Design
“We LOVED the feedback from our Words First Content Strategy expert review.”

—Davis L, Vice President, CADMore
“How did I learn content strategy? Enter Bailey Lewis. Bailey is an amazing content strategist and taught me so many invaluable lessons about how to talk clearly, concisely, and like a HUMAN online.”

—Isabelle C, Social Media Manager, ConstructConnect
“Bailey is making a real difference for us.”

— Anne M, CEO, Carroll Emmott Foundation
“Bailey and the Words First Team are world class content strategists. We try to integrate their talents into every client project we can.”

— Greg H, Founder & Project Lead, Period Three
“Working with Bailey at Words First was a great experience. We partnered up on a large content heavy project that required a level of project leadership as well as eye for detail when it came to execution. She (and her team) delivered flawlessly on the proposed approach and stuck with it all the way through (even when things got tricky on the project). You can trust her and her team to deliver when and how you need it.”

— Gene C, Principal, Period Three
“Part of being a creator is communicating your ideas and stories to your readers. When you come to the realization that you need to learn how to grow as a communicator, Bailey Lewis is the best. I can’t recommend her enough.”

—Kris B, Senior UX Product Designer, truematter
“Not only was Bailey a pleasure to work with, she taught me so much about effective digital content in just a few weeks. As a writer, her words first approach is refreshing. And it helps me have more confidence in my work. I’ve been able to take what I’ve learned from Bailey and apply it to other projects.”

—Ben Culbreth, Founder, Culbreth Copywriting
"The first thing I thought when I met Bailey was, ‘Dang, this lady knows her stuff." While I believe in specialization, so much of what I do as a copywriter/content creator is informed by and works best with a solid content strategy. The more I know about tangential processes in marketing, the better I can serve my clients and eventually take over the world, reducing my competitors to dust."

—Sara R, Founder, Lessons in Concrete
“Content strategy is essential for effective communication, engagement, and relationship building. Bailey and her Words First Course & Community are bringing together real world experiences and like-minded professionals to support each other in this critical work every day.”

—Amanda C, Marketing Director, Reinvestment Partners
“After being an accomplished writer, editor and designer in newspapers for many years, I am looking to expand my skill set. My hope with joining Words First is to benefit from the knowledge of experienced industry experts and become a more well-rounded content provider.”

—Jared M, Editor & Designer, McClatchy
“Bailey truly is the content QUEEN!”

—Event Organizer Team, International Association of Business Communicators
Digital content strategy is something that is so essential, yet not deeply and broadly understood by product teams (even at a company as progressive as we are at Google!) I appreciate the efforts Bailey puts forward to educate and elevate the level of stakeholder understanding and appreciation for the field.”

—Google Attendee, UXPA International
“Walking away from Bailey’s workshop set everyone up for success. She was able to do that for our team and for that we are greatly appreciative. I hope we make her proud!!”

Kim C, Administrative Executive Assistant, United States Senate Staff
“The feedback from the attendees was amazing—we all loved Bailey’s presentations! On the top of it all, she was a real delight to work with.”

—Event Organizer, Booking Manager Summit
"I always love working with Bailey, and I recommend her to anyone who is seeking a digital communications speaker, educator, and partner to work with her as well."

“Bailey’s expertise in digital and team communications has helped the university so much through the many projects we’ve worked on together. She’s taught teams across the university her approach to consistent, effective user experience content strategy and digital communications, which has been indispensable to projects like our multi-year website redesign, self-service communications training creation, and the development of our systemwide digital accessibility program.
I always love working with Bailey, and I recommend anyone who is seeking a digital communications speaker, educator, and partner to work with her as well.”
—Laurie B, Associate Director of Digital Strategy, University of South Carolina

Item 1 of 20